Job Title

Business Development Representative

Location

Field based - Cheshire

Contract and working pattern

Permanent, 37.5 hours per week

Base salary

£26,500 - £27,800

About the role

AG Barr is seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving growth within the Symbols & Independents retail sector.

What we’re looking for

As a BDR you will take direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets, guided by the principles GAIN, RETAIN, MAXIMISE.

Sales & Growth Execution

• Proactive distribution of the AG Barr core brand range
• Consistently achieve sales KPIs including market share growth and availability
• Deliver the Energy Portfolio distribution plan

Category Expertise & Partnership

• Build lasting relationships with retailers
• Act as a trusted advisor using market insight
• Execute brand plans with excellent attention to detail

Field Operations & Collaboration

• Maintain excellent time management and route planning
• Operate as part of a collaborative territory team

What you’ll bring

We welcome applications from candidates with experience in hospitality, retail, sales or customer support who demonstrate:

• Proactive initiative and self-motivation
• Resilience and confidence
• Exceptional communication and relatability
• Learning agility
• Deep customer insight

Essential requirements

• Full valid UK driving licence
• Comfortable working directly with alcohol products
• Excellent written and verbal communication skills
• Flexibility to attend occasional monthly team meetings which may require overnight stays

What we offer

• Competitive salary reviewed annually
• Quarterly bonus linked to business performance
• Company car
• Defined contribution pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot for benefits
• Healthcare cash plan
• Flexible benefits including discounts, gym memberships and technology purchases
• Life assurance
• Save as you earn scheme
• Staff sales discount