The Basics

Salary: £55k - £60k (depending on experience)

Hours: Full-time, 40 hours per week. Some flexible work in the mornings, evenings and weekends may be required to support studio needs.

Location: Central London, 4 days a week in office.

The Role

Strategy + Growth

• Own local marketing and growth plans aligned with business and studio objectives.
• Analyse market and studio performance to identify growth opportunities.
• Develop scalable frameworks, campaigns and playbooks for established markets.
• Act as a strategic marketing partner to studio leadership and central teams.

Acquisition, Retention and Reactivation

• Develop multi-channel acquisition strategies across digital, partnerships, events, community and influencers.
• Drive initiatives that increase client frequency, retention and lifetime value.
• Own lapsed client reactivation strategy, using segmentation, testing and data to improve return rates.
• Localise national and lifecycle campaigns for maximum impact.

Partnerships + Community

• Build strategic partnerships with relevant local brands, businesses and organisations.
• Lead events, activations and collaborations that drive acquisition and brand awareness.
• Develop repeatable partnership models that can be scaled across markets.

Performance + Leadership

• Own key marketing KPIs including acquisition, conversion, retention, reactivation and studio utilisation.
• Manage and allocate marketing budgets effectively.
• Present performance insights and recommendations to senior leadership.
• Mentor and support junior field marketing team members and studio teams.
• Work cross-functionally with Operations and Marketing to ensure strong execution.

The Person

The successful candidate will have 5+ years' experience in marketing, communications, digital or a related field, ideally within fitness, wellness, lifestyle or another consumer-focused environment.