Business Development Representative - West London

Job Title

Business Development Representative

Location

Field based - Ealing

Contract and working pattern

Permanent, 37.5 hours per week

Base salary

£26,500 - £27,800

About AG Barr

AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.

What we’re looking for

As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets. Your work will be guided by our principles: GAIN, RETAIN, MAXIMISE.

Sales & Growth Execution

• Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range
• Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement
• Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan

Category Expertise & Partnership

• Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers
• Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising
• Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail

Field Operations & Collaboration

• Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets
• Team Collaboration: Operate as a key part of a broader territory team

What you’ll bring

We are looking for the mindset and capability. Top Business Development talent comes from every background—from hospitality and retail to sales and customer support.

• Proactive Initiative & Self-Motivation
• Resilience and Confidence
• Exceptional Communication & Relatability
• Learning Agility
• Deep Customer Insight

Essential Requirements

• Must hold a full, valid UK driving licence
• Must be comfortable working directly with alcohol products, including our Funkin Cocktails line
• Excellent written and verbal communication skills
• Flexibility to attend occasional monthly team meetings, which may require overnight stays

What we offer

We believe in creating a diverse and inclusive culture. Our skilled, loyal and committed people are critical to the future success of AG Barr.

• Competitive salary reviewed annually
• Quarterly bonus linked to business performance
• Company car
• Defined contribution pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare cash plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases
• Life assurance
• Save as you earn scheme
• Staff sales discount