Head of Concept (PT & SGPT)

The Company

Our client is launching a personal-training-led gym designed to set a new standard for premium training in London. The vision is to combine the wellness and luxury of the capital's best clubs with genuinely elite coaching and programming.

Set across around 9,000 sq ft just off Oxford Street, the gym will centre on one-to-one personal training and SGPT, supported by classes throughout the day spanning strength, HIIT and conditioning. Members will enjoy high-end facilities and luxury changing areas, with additional wellness facilities such as saunas and cold plunges under consideration.

The Basics

• Salary: £80k (depending on experience)
• Hours: Full-time
• Location: Mayfair
• Start date: Early 2027

The Role

The Head of Concept will be the senior owner of the training product, responsible for the programming, coaching standards and client training experience across personal training, small-group training and classes.

Working in close partnership with the General Manager, who will lead memberships, sales, marketing and operations, they will own training quality, programming and the development of the coaching team. While this is a leadership role, they will remain hands-on, coaching clients and covering classes and sessions where needed.

Programming + Training Concepts

• Design and take full ownership of the gym's training methodology and programming across personal training, small-group training and classes.
• Build the class timetable and format mix, spanning strength, HIIT, conditioning and small-group personal training.
• Set clear standards for how clients are assessed, coached and progressed, from their first session onwards.
• Translate strength and conditioning and biomechanics principles into practical programming that delivers measurable client results.

Coaching Team Leadership + Development

• Support the founders with recruiting the coaching team ahead of launch, ensuring every hire aligns with the brand's coaching standards.
• Build structured onboarding and education so every coach is confident and consistent from day one.
• Create clear frameworks for observing and assessing coaches, providing regular, constructive and actionable feedback.
• Deliver ongoing CPD and mentor coaches in their development, creating a culture of continuous learning.

Launch + Member Experience

• Shape the training floor, equipment and studio requirements in line with the final site.
• Work closely with the General Manager to ensure the coaching experience matches the luxury standard of the facilities.
• Support personal training sales and retention by ensuring members see visible, sustained progress.
• Gather member feedback and use it to continually refine programming and delivery.

Hands-on Coaching

• Lead by example, coaching personal training clients and leading classes on the weekly timetable.
• Cover sessions and classes when needed, setting the standard for the coaching team.

The Person

The ideal candidate is an accomplished, properly credentialed coach who combines deep technical expertise with strong leadership and a genuine passion for client results. They will see this as a serious leadership opportunity and be excited by the chance to build and own a training product within a start-up environment, balancing strategic thinking with hands-on coaching.

The successful candidate will likely demonstrate significant experience as a Head Coach, Senior Coach or Master Trainer within a premium personal training or strength and conditioning environment, strong credentials in strength and conditioning and biomechanics, a proven track record of designing programming that delivers results for real clients, experience recruiting, educating, mentoring and assessing other coaches, and the ability to explain technical concepts simply and confidently.

Why Join?

• Opportunity to join a luxury personal training brand at pre-launch stage.
• Full ownership of the training product, from programming to coaching standards.
• Build, educate and lead your own coaching team.
• Work alongside passionate founders and an experienced General Manager.
• A premium Central London environment where coaching quality is the priority.