Sales Director

The Opportunity

Our client is a highly respected bespoke joinery specialist with more than 30 years of experience delivering premium interior solutions across the commercial and residential sectors. Operating throughout London, the Southeast and the Midlands, the business has built an outstanding reputation for delivering high-quality bespoke joinery packages from concept and technical design through to manufacture and installation.

They are looking for an experienced, commercially minded Sales Director to lead their Sales, Business Development and Estimating functions and play a pivotal role in the next stage of growth. Reporting to the Managing Director, you will take ownership of the commercial pipeline from the first conversation through to signed contract.

Key Responsibilities

Commercial growth and winning work

• Own and grow the orderbook, delivering secured order value in line with the business plan.
• Build sustainable forward order cover and secure projects early enough to support a continuous delivery programme.
• Improve conversion rates from enquiry to tender and tender to contract award.
• Develop and execute winning strategies for key target accounts and strategic clients.
• Protect commercial margins and decline opportunities that do not meet commercial requirements.

Sales, business development and estimating

• Lead Sales, Business Development and Estimating as one coordinated commercial function.
• Ensure tenders are accurate, competitive, complete and submitted on time.
• Maintain up-to-date manufacturing and installation partner rates.
• Establish robust tender review processes and work closely with Operations and Finance.
• Review wins, losses and completed projects to improve future pricing accuracy.

Pipeline management and forecasting

• Maintain a clear, accurate and realistic sales pipeline with disciplined CRM management.
• Own the weighted sales forecast, expected award dates and anticipated project start dates.
• Provide regular reporting on order intake, pipeline movements and commercial performance.

Leadership and strategic execution

• Lead, coach and develop the Sales, Business Development and Estimating teams.
• Set clear individual targets, establish accountability and address underperformance constructively.
• Introduce a consistent commercial operating rhythm through regular meetings and tracked actions.

Requirements

You are a proven sales and business development leader who understands sustainable growth. You combine strategic thinking with practical execution and are comfortable working at board level while willing to get into the detail of tenders and forecasts.

Essential experience and skills

• Successful track record leading sales and business development in joinery, fit-out, construction products or comparable project-based B2B environment.
• Experience selling to main contractors, developers, fit-out specialists or similar commercial clients.
• Evidence of building and sustaining an orderbook.
• Strong commercial acumen including pricing, gross margin, contract risk and payment terms.
• Experience leading or overseeing estimating and tendering.
• Disciplined approach to forecasting, CRM, pipeline management and performance reporting.
• Proven leadership skills with ability to set expectations, develop talent and hold teams accountable.
• Confidence in managing senior client relationships and influencing stakeholders.
• Delivery-focused mindset with track record of turning plans into measurable results.

Benefits

• Salary £120,000 – £150,000 per annum (negotiable depending on experience)
• Profit related bonus
• Company car or car allowance