Jobs In. Fitness
added: 1 hour ago
General Manager
Location
BillericayUnited Kingdom
salary
45000-50000 GBP / annum
- Required language
- -
- Job Type
- Full time contract
- Experience
- -
The Role
Salary: £45-50,000
Working Hours: 40 hours p/w (minimum)
Location: Billericay, Essex
Benefits: Access to the full movement and recovery offering
Responsibilities
1. Commercial Performance & Business Growth
- Take ownership of the site P&L, driving revenue growth, profitability and sustainable commercial performance.
- Build and deliver the site’s commercial strategy across memberships, classes, recovery services and additional revenue streams.
- Monitor business performance against KPIs, identifying trends, opportunities and areas requiring action.
- Own forecasting, budgeting and cost control, ensuring resources are deployed effectively.
- Use data and insight to make informed decisions and create clear action plans to improve performance.
- Work closely with senior leadership to contribute to wider business strategy and future growth planning.
2. Membership Sales & Retention
- Own the membership sales strategy and ensure targets are consistently achieved.
- Build a strong sales culture across the team, ensuring every member of the operation understands their role in acquisition, conversion and retention.
- Oversee the full sales funnel, from lead generation and enquiry management through to tours, trials, conversion and onboarding.
- Develop local lead-generation strategies, corporate relationships and community partnerships that create sustainable new business.
- Analyse membership data, conversion rates, utilisation and churn to identify opportunities for growth and retention.
- Ensure new members are welcomed into the community through a considered and personalised onboarding journey.
3. Member Experience & Community
- Create and maintain an exceptional member journey across every touchpoint.
- Lead a hospitality-first culture where members feel recognised, understood and genuinely connected to the space.
- Build strong relationships with members, actively seeking feedback and using it to continuously improve the experience.
- Develop a meaningful calendar of events, workshops and community moments that strengthen engagement and loyalty.
- Establish the business as an active part of its local community through partnerships, collaborations and outreach.
- Ensure the experience feels consistent and elevated across movement, recovery and front-of-house interactions.
4. Team Leadership & Culture
- Recruit, onboard, lead and develop a high-performing team across operations, front of house and the wider site experience.
- Create a positive, ambitious and accountable culture with clear expectations and strong communication.
- Set individual and team objectives, conduct regular performance reviews and create meaningful development plans.
- Lead regular team meetings, training and coaching to maintain high standards across service, sales and operations.
- Work closely with the programming team to ensure instructors and practitioners are integrated into the wider member experience and community.
- Build a culture where commercial performance and exceptional service work hand in hand.
5. Operational Excellence
- Oversee the seamless day-to-day operation of the entire site.
- Build and continually improve SOPs, systems and processes that support consistency, efficiency and future scalability.
- Lead staffing plans, scheduling and rotas to ensure appropriate coverage while maintaining strong payroll control.
- Ensure the space is consistently presented to the highest standard across studios, changing facilities, recovery spaces and communal areas.
- Oversee maintenance, cleaning, stock management and supplier relationships.
- Ensure full compliance with health and safety, risk management and all relevant operational requirements.
6. Programming & Wellness Experience
- Work collaboratively with the programming team to ensure the movement schedule responds to member demand and supports strong utilisation.
- Understand the customer journey across Pilates, yoga and recovery, ensuring each part of the offering feels connected.
- Use booking data, member feedback and market insight to identify opportunities to evolve the schedule and wider experience.
- Ensure instructors and practitioners deliver an experience consistent with the positioning and service standards of the business.
- Maintain a strong understanding of trends across boutique fitness, Pilates, yoga, recovery and the wider wellness landscape.
7. Launch, Local Marketing & Partnerships
- Play a key role in launch planning and execution, ensuring operational readiness and a strong opening member base.
- Work closely with the marketing team to translate central campaigns into effective local activity.
- Build partnerships with complementary businesses, local communities and corporate organisations to drive awareness and acquisition.
- Identify opportunities for events, collaborations and activations that create genuine relevance and visibility.
- Act as an ambassador for the business within the local market.
The Person
You Are:
- An entrepreneurial and commercially minded leader who wants genuine ownership of a business and its performance.
- Passionate about movement, wellness and creating exceptional customer experiences.
- A natural community builder who enjoys developing meaningful relationships both inside and outside the business.
- Equally comfortable thinking strategically and being highly visible on the ground with the team and members.
- A strong people leader who knows how to create culture, accountability and high performance.
- Data-led and commercially curious, with the ability to turn insight into action.
- Proactive, solutions-focused and energised by the opportunity to build and improve.
- Someone who takes pride in the detail and understands that exceptional experiences are created through consistency.
Must-Have Experience
- Previous experience as a General Manager, Club Manager, Studio Manager or operational leader within premium fitness, wellness, hospitality or another high-end service-led environment.
- Strong commercial experience with ownership of budgets, revenue targets and operational KPIs.
- A proven track record of driving sales, lead generation and customer retention.
- Experience leading, developing and motivating high-performing customer-facing teams.
- Strong operational capability, with experience implementing systems, processes and service standards.
- An understanding of the boutique fitness and wellness landscape, with a genuine interest in Pilates, yoga, recovery or holistic movement.
- Experience building local partnerships, community initiatives or commercially valuable relationships.
- Excellent communication and stakeholder management skills.