About the role

This is a brand new Adoption Strategist role sitting at the intersection of adoption, enablement, scaled programs, and product expertise so we expect the scope to evolve and want someone excited to build as it does. You'll design and run the programs - onboarding tracks, lifecycle campaigns, workshops, adoption playbooks - that drive corporate and mid-market customers to activate their core use case and expand into new ones.

Everything you build has to scale across a high-volume book, not be custom to one account. You'll need deep product fluency - enough to be the most credible voice in the room on how to use the product well - without ever owning an account or its technical implementation directly.

Focus areas include, but aren't limited to:

• Drive strong adoption by building and delivering scalable enablement and activation programs that educate customers on best practices, and get them to time-to-value quickly on their core use case
• Develop deep product expertise across the entire ElevenLabs platform, with a focus on ElevenAgents and ElevenCreative
• Proactively audit customer agents prompts, configurations, and feature setup to identify gaps, and share recommendations as a value-add service that drives deeper adoption
• Track and drive key leading and lagging adoption metrics, partnering with Revenue Operations to iterate on our reporting capabilities
• Partner with Account Management and CX to deliver targeted adoption and enablement campaigns, including regional live workshops and webinars
• Engage with external implementation partner and internal teams to help unify adoption strategy across the customer journey

Requirements

• 6+ years in adoption, customer/partner enablement, digital CS programs, enterprise growth or similar role at an AI-native or highly technical company with a large, low-touch book
• Experience with voice AI, TTS, conversational AI, or developer-facing products
• A track record of building adoption focused programs from the ground up: onboarding tracks, scaled adoption playbooks, self-serve content, and more
• You think in systems but are creative: you're always asking "how do we scale or automate this," and building automations and workflows with AI tools is ingrained in how you work
• Extremely analytical: you identify trends easily and use them to close gaps, surface opportunities or standardize best practices
• Comfortable driving cross-functional outcomes without direct authority
• Experience managing a high-volume book of business at scale, mid-market or commercial segment
• Must be fluent in English and Mandarin

Growth Potential

We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role: Growth Roles - Regional Adoption Lead. Other teams: Account Management, Digital CX or Deployment Strategist.

Location

This role is remote out of Singapore.